YOU CAN’T TELL HOW QUICKLY SOMETHING IS MADE.
ONLY HOW WELL.
MASKA is dedicated to creating exceptional clothes where yarn, fabric and design come together in perfect harmony. Each MASKA garment is crafted from natural fibers, carefully selected for their lasting beauty. The brand was founded on the Swedish west coast in 2009 by Maria Svensson and launched a year later. The mission for the founder managed company was clear: to design relevant, quality garments that transcend the seasons and to produce them in a sustainable way.
The company is independent and family owned. The brand’s designs are now available at about 55 stockists in Europe, Asia and North America, and appreciated by web customers all over the world.
A LABEL COMMITTED TO QUALITY AND TIMELESSNESS.
We commend the raised awareness in the fashion industry regarding challenges of the planet, responsibility and the need for action. As pioneers in the field, MASKA has been aligned with a sustainable vision already since its creation in 2009. We are committed to designing beautiful and sustainable collections, and will continue to find ways in which we can develop and innovate.
While making every step in the production process as sustainable as possible, the one thing that really makes a difference for the environment is reduced consumption.
Therefore we offer garments that improve with wear and manifest a way of consuming that recall how we consumed clothes decades ago. Instead of focusing on fast-fading trends we praise quality, material knowledge, function and craft. Our design emphasises timeless modernity, and the garments are made to be worn for many years.
FIBERS & QUALITY
At MASKA we have a profound understanding of the character of the fibres: what fibre should be used in which garment and how it should be treated.
Natural fibres, such as wool, hemp and linen have unique and excellent attributes. If you pick the right one, the final product will keep its shape and colour, have an amazing lustre, antibacterial capacities and will hardly ever need to be washed.
We work actively to promote alternative luxury fibers such as alpaca, camel, silk and mohair to avoid stressing the resources of just a few.
We hand pick all yarns and fabrics and always keep direct contact with the spinning mills and weavers, to make sure the fibre choices and yarn suppliers align with our beliefs and visions.
95% of our knitwear and wovens are produced in the EU, following the labour laws and the strict chemical regulations of the European Union. Cashmere and silk is produced in Nepal in a GOTS-certified* factory. The yarn used in Nepal also follows a GOTS certified production process. All knitwear yarn, except from the cashmere and silk blend, is spun in Europe.