Our thinking about creating a clothing brand has strongly been guided by our enthusiasm for beautiful clothing and fashion, and soon matched with the aspiration to establish an “ethical brand”. Mila.Vert wants to make desirable clothing, avoiding the ethical and environmental issues that the fashion industry represents.
They produce their clothing in collaboration with two family-owned sewing
companies and a knitting studio, all located in Slovenia, EU, where
Mila.Vert originates. Mila.Vert visits the production sites often and build
personal relationships with their owners, knowing that their workers
work in healthy, safe, non-discriminatory working environments with no
danger of child labour. Every worker is, in accordion with the Slovenian
law, provided at least with a minimum wage. In this way, the remarkable
benefit of locally and traditionally made clothing is a transparent
supply chain that ensures both ethical and quality standards are being
The design process is supported through frequent meetings with the seamstress and one of the owners of the company Mila.Vert works with, which leads to the creation of prototypes, their testing through wearing and tearing, and getting feedback from their network of fashion lovers. They enjoy getting input from people, both inside and outside the company. Seeking out environmentally friendly fabrics can compromise design and style, but they do not look at it as an either-or choice. Mila.Vert intentionally designs slowly and intend to make clothes that are timeless and made to last; they emphasise the quality of clothing. To assure the highest aesthetics and quality standards, some garments are partially handmade and all of them are made-to-order. A favourite piece of clothing fits plenty of occasions and can be worn again and again, so they design quality classics rather than respond to trends.